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The
Motorist Awareness
Division and Rider
Education Program, through
a Team effort, are
committed to a goal of
establishing the safest
motorcycling environment
possible. While Rider
Education trains and
educates motorcycle
riders, the Motorist
Awareness Division (MAD)
will focus on educating
the motorist community.
Our primary goal in
motorist awareness will be
to reduce the number of
motorcycle crashes with
other highway users, a
reduction in the loss of
life,
and a
reduction in injuries.
A New Era in
Motorist Awareness - A
Simple Plan...
The
Motorist Awareness
Division of GWRRA, through
a “Share the Road”
campaign will pursue three
aspects of motorist
awareness. Each of these
three are supportive of
each other:
-
Awareness Education
- Providing motorists
with First Class,
professional education
through our certified
seminar presentations.
Our presentations will
be developed for a
multitude of
audiences, educating
them to a better
understanding of
motorcyclists, the
risks involved, a
heightened awareness
of motorcycle presence
and what they as
motorists can do in
the prevention of
crashes.
"Drive Aware!”
-
Awareness
Advertisement
- Serves as a reminder
to motorists that they
share the road with
motorcycles.
Reinforced reminder to
the education aspect.
-
Public Relations
- Interaction with the
motoring public has
the ability to reflect
highly on GWRRA and to
mold public opinion on
how they view
motorcyclists.
Our
goal in this area is to
build a rapport with
motorists and leave them
with a feeling that
motorcyclists are real
people who could be their
friend, neighbor, or even
a relative.
The
Motorist Awareness
Division has already begun
working with the
Motorcycle Safety
Foundation (MSF) and other
organizations within the
motorcycling community.
Communications and the
sharing of information
between us and these
organizations helps build
our programs, sets the
stage for success and
benefits the entire
motorcycling community.
M.A.D. - Saving
Lives Through Awareness
Education
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