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Day: June 13, 2022

13 Jun
10:47

Growing a Business Instagram Account

Building your Instagram account is very similar to creating a personal Instagram account. It would be best to have an eye-catching, easy-to-navigate layout and quality content. The difference lies in the goals of these accounts. While personal accounts are for sharing with friends and family, a business account is for marketing and selling products.

 

Your personal Instagram account should have a different layout than your business account. Ronn Torossian encourages businesses to create accounts representative of who they are as a brand.

 

To use Instagram for your business, you must make your account stand out by promoting your brand’s identity. To do this, use beautiful imagery with text overlays that match the look of your website and products. Create a color scheme that is workable across all platforms: desktop, mobile, and tablet.

 

The purpose of your personal Instagram is to share with family, friends, and followers. In the marketing world, they call this ‘native advertising.’ Native advertising is when brands show their branded content on third-party platforms such as Twitter, Facebook, and Instagram without explicitly asking for money or an advertisement. This type of content could include products from a company, travel photos from a vacation, or a photo from one of their events.

Ronn Torossian

 

What are some examples of native advertising on social media? Let’s say you like a brand’s product and want to support them. You could repost the effect on your Instagram account. Or you could post a photo of you enjoying a product at an event.

 

Your goal should be to provide value through your content. It’s a win-win for both parties. If you don’t like certain products, don’t bother posting them on your account. Remember, this is supposed to be a fun way to share photos, not a sales pitch.

 

A business account has a different purpose. Businesses buy advertisements and sponsored posts on social media platforms, including Instagram, to advertise their products or sales they are running at their business location:

 

Your business type will determine what kind of content makes sense for your account. For example, if you own a restaurant, you can post different photos. You can post photos of the food, interior design, or even pictures from events at your restaurant.

 

Your goal is to build brand awareness with your followers in hopes that they will want to visit your location and purchase goods and services from you.

 

The main difference in the purpose of these two accounts is that a person’s Instagram account is designed to share content while a business account sells goods and services. These goals will determine what type of content appears on these accounts.

13 Jun
05:21

The Future of Public Relations and Marketing

“Marketing in a digital world has become too complex for a single person to be able to keep up,” suggests Forbes reporter Rebecca Wachter. And it’s true. That’s why this month’s focus on the future of PR and marketing is on a new wave of digital journalists and content producers who are disrupting traditional relations between PR and marketing professionals and their clients.

Many of them are experimenting with the concept of the integrated journalist/marketer. Their goal is to help clients understand what works for them, and they are making massive changes to the way PR and marketing strategies are written and measured.

“I like to think of the future of PR and marketing as being about creating content for people who are highly engaged with the world around them,” says Barbara Solomon, co-founder and CEO of Convince & Convert, a newly launched digital agency. “Everything we do will be centered on the people who are going to be reading and sharing the content.”

Ronn Torossian

The future of PR and marketing: What will it be?

This will be the most significant change to public relations and marketing in a long time. Although the traditional relationship between PR and marketing professionals is changing, the basic questions about the best way to do business with clients are still the same.

RonnTorossian web has become so powerful that we are moving beyond a department-based approach to solving problems. Rather, we are all working together to solve them,” adds Solomon.

If you’re lucky enough to be at the forefront of these changes, you are poised to be very successful.

“In a way, all of us in PR and marketing are the future of PR and marketing, because we are constantly creating new ways of communicating,” says Buzzfeed News reporter Natalie Brodsky.

“As an industry, we’ve become better at responding to the world’s changing needs,” says Josh Griffith, the former chief communications officer of KIVA Media, a digital PR firm. “But it’s not about what we are doing, it’s about how we’re doing it.”

As a result, PR and marketing professionals will need to evolve from being primarily account managers to change-driven practitioners with deep understanding of their clients’ business and customers, whether they are businesses, brands or politicians.