Emailing today is by far the most profitable marketing channel with an average ROI of 3800% The advantages of emailing are numerous: it is easy to use, inexpensive, and allows you to send highly personalized messages. Not to mention the possibility of automating all of its campaigns to save time and support customers more effectively. If you still have doubts and are hesitant to get started, take a look at the article below and learn the top benefits of email.

A low cost with a significant Return on Investment

Email advertising platforms make it simple to design and send mailings. With a good emailing tool, you don’t need to resort to expensive technical resources. Therefore, this distribution channel has a very low cost, especially since sending emails is often free if you don’t have thousands of subscribers. In addition, email marketing tools have many advanced features. For example, it’s easy to send emails to your visitors based on their behavior. This practice increases engagement and, therefore, ultimately, your income. easy to use email marketing tools help to make email marketing more effective for your business.

The second advantage of email marketing: simplicity and ease

Design your email template directly in the email editor integrated into your platform. In addition, no information on HTML is required; a good editor has a tool for previewing your email in real-time, Choose the contact group to send your message to, Press send. The segmentation of the email addresses of your subscribers, as well as the personalization of the content of your emails, are also very easy to set up.

Send personalized messages

Email marketing is a fantastic tool for adding your personal touch. In one click, you add in your email: The name of the client, His city, The history of its orders. With this kind of personalization, your customers feel valued, even if, in reality, everyone on your email list receives a little different message.

Immediate delivery

If you want to reach within the next 5 minutes or a whole segment of your customer base with a personalized message, email marketing is the most reliable way to do it. In addition, unlike publications on social networks, you have complete control over the distribution of your communication.SMS campaigns are also a rapid way to deliver communication, but texting can get very expensive. Immediacy is without context, one of the benefits of email marketing.

A rapid response rate

On the other hand, for a base with few subscribers, email marketing is also a way to give confidence to your customers to get in touch with you.